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How OnePlus become a popular brand as like iPhone?
Last month we have seen yet Amazon India revealed OnePlus 6 device. That time there are no images we had seen even a single details too. The Chinese brand OnePlus had launched their first phone at 2014, first phone was OnePlus One comes with to Cynogen OS and the phone price was 19,999 INR. Though this has come on that with great specs but somehow it’s take some time to build trust for every new comapany.
How OnePlus makes fan?
One of the best way to make good reputation is to deliver great product as much as possible lowest price. When the OnePlus One launched on that time the phone’s has great specification – 5.5′ inch Full HD panel with corning gorilla glass 3, 13MP camera with 4K recording with DCI, For the processor they use that time Snapdragon 801 chip with 3GB of RAM which was great on that time with 3100mAh battery which was a great experience who was own this phone.
Every tech lover want’s good hardware and software optimize product with a reasonable price. And the OnePlus play the market strategy here.
Why Apple similarity?
Apple is the first tech company who played fanboying a part of culture. Every company try to doing a favor by letting their product. Even the motto was classic marketing spiel which sold a “philosophy” rather than a product: “Think Different”. For comparison, OnePlus’ tagline is “Never Settle”.
When Steve Jobs making approach by drawing a two-by-two grid. The columns were labelled “Consumer” and “Pro” while the rows were titled “Desktop” and “Portable”.
Samsung is to Apple, Xiaomi is to OnePlus?
More than any other company manufactures Apple and OnePlus always focusing on their upcoming devices what they can implement next.
he OnePlus 6 is one of the most anticipated phones of 2018 not because of some astonishing technology it will unleash on the world but because of the narrative OnePlus has managed to build around it.
Most of the phone are with Snapdragon 845 with 8GB of RAM and also a good quality camera with high price no one wants to own. So here OnePlus won the market, and he killer part of “Flagship Killer” seems to be fading away as well.